There's an ongoing battle for the 'BU' brand as Baylor has recently filed a lawsuit against Boston University over an alleged "identical" logo. The design dispute has been raging since 1987, when Baylor registered for the rights to use the 'BU' mark, only to be swiftly denied by Boston. Now, almost 40 years later, the ball is in Baylor's court, with calls for the rival institution to destroy all its infringing merchandise.
While it seems there are new heated design disputes rocking the internet every week, this branding standoff between the universities proves that some brand beef is never laid to rest. Despite minor disparities between the two identities, the similarities are hard to deny, making the dispute a complex case of heritage and identity.
