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Sports Illustrated
Sports Illustrated
Sport
Patrick Andres

ESPN’s Bowl Ratings Release Prove Just How Much Fans Love the Pop-Tarts Bowl

ESPN Football Penn State

In 2023, Kellanova renamed the former Cheez-It Bowl the Pop-Tarts Bowl, and proposed to the college football world a simple premise: what if the Orlando-based game concluded with the live execution and consumption of an edible Pop-Tart mascot?

That idea, preposterous on its surface, has turned into an overwhelming success. According to a Friday ESPN press release, 8.7 million viewers tuned in to watch No. 12 BYU down No. 22 Georgia Tech 25–21 in the Pop-Tarts Bowl—the largest audience of any bowl game outside the College Football Playoff through Dec. 27.

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