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Sports Illustrated
Sports Illustrated
Sport
Tyler Lauletta

ESPN Is Betting Big on Bill Belichick’s UNC Tar Heels Being a Television Hit

Bill Belichick ESPN UNC the Tar Heels Colorado Deion Sanders Football FOS North Carolina TCU
Bill Belichick and the Tar Heels are going to be on television quite a lot this year. | Bob Donnan-Imagn Images

What still felt surreal a few months ago is finally coming to fruition on the football field—Bill Belichick really is coaching the North Carolina Tar Heels this year.

At ACC media days this week, Belichick was unsurprisingly a popular character, with the college football world eager to hear what one of the greatest NFL coaches of all time had to say about his plans for the new gig.

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