In recent months, the Rockets have reportedly rebuffed trade inquiries for veteran guard Eric Gordon, due in large part to his value as a veteran mentor for Houston’s developing young core.
It seems the value of the 33-year-old’s intangibles apply both on and off the court. According to Julian Duncan, chief marketing and strategy officer with the Rockets, and Paul Suarez, vice president of digital marketing, Gordon played a key role in the team’s beloved schedule release video becoming far larger than first imagined.
