You will probably have seen them on your social media feed: smoothies swirled with bright colours that are as Instagrammable as they are expensive.
This marble-effect drink is the signature of Erewhon, the eye-wateringly expensive organic grocery chain in Los Angeles that makes Whole Foods look like Aldi. A bottle of “hyper-oxygenated” water from Erewhon will set you back $26, while a single strawberry retails for $19. By that metric, their viral smoothies seem a snip at around $20.
