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The Guardian - UK
The Guardian - UK
Comment
David Sumpter

Equations built giants like Google. Who’ll find the next billion-dollar bit of maths?

Google cofounder, Larry Page, in 2006.
‘Larry Page spotted the right problem to solve at the right time, and he persuaded the more theoretically inclined Brin to help him find the maths to help them.’ Google cofounder, Larry Page, in 2006. Photograph: Ethan Miller/Getty Images

In 1998, a computer science PhD student called Larry Page submitted a patent for internet search based on an obscure piece of mathematics. The method, known today as PageRank, allowed the most relevant webpages to be found much more rapidly and accurately than ever before. The patent, initially owned by Stanford, was sold in 2005 for shares that are today worth more than $1bn. Page’s company, Google, has a net worth of well over $1tr.

It wasn’t Page, or Google’s cofounder Sergey Brin, who created the mathematics described in the patent. The equation they used is at least 100 years old, building on properties of matrices (mathematical structures akin to a spreadsheet of numbers). Similar methods were used by Chinese mathematicians more than two millennia ago. Page and Brin’s insight was to realise that by calculating what is known as the stationary distribution of a matrix describing connections on the world wide web, they could find the most popular sites more rapidly.

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