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GamesRadar
GamesRadar
Technology
Austin Wood

Epic says only 16 to 18% of people claiming free games on the Epic Games Store buy games there afterwards, but "for cost per new user, it's hard to beat"

Epic Epic Games Store Steve Allison
Fortnite character dancing .

The Epic Games Store gave out 662 million copies of free games in 2025, adding up to $2,136 worth "in total value per player," according to the company's new year in review report.

These 100 free games averaged a 78% "score," the report reads, though it's a little unclear how that score was determined.

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