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The Guardian - AU
The Guardian - AU
Technology
Josh Taylor

Epic Games takes on Apple and Google in Australia over alleged misuse of market power

Apple Google Epic Epic Games United States Australia Goliath Jonathan Beach European Union Google Play
In its 2024 case, Epic argues that it should be able to offer its own store in competition to Apple’s App Store and offer alternative payment options within their app in its Games Store.
In its 2024 case, Epic argues that it should be able to offer its own store in competition to Apple’s App Store and offer alternative payment options within their app in its Games Store. Photograph: Cristóbal Herrera/EPA

When Apple’s first iPhone launched in 2007, all its apps were made by Apple.

Steve Jobs was reluctant to allow the apps of third-party developers on the iPhone, according to his biography by Walter Isaacson. He ultimately caved to pressure with the launch of the App Store in 2008. But the company wanted strict control over what was allowed on the platform, an email released in 2021 revealed.

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