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Evening Standard

Business

Lucy Tobin

Entrepreneur: The ‘cheese monster’ behind Cheesegeek who traded City life for Cornish kern

Cheesegeek founder Edward Hancock
(Picture: Olivia Rawes/Cheesegeek)

Not everyone would want their career to follow as school nickname. But Edward Hancock — or the “cheese monster”, as he was branded in year nine — has turned his schoolboy love of a good Emmental into a £1.5 million business.

It started aged 11 during a family holiday in Reims, France when Hancock was “mesmerised” by a restaurant’s cheese trolley: “I’d never seen anything like it, and I just absolutely love cheese,” he recalls.

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