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Benzinga
Benzinga
Business
JE Insights

Entertainment Giant Netflix's Consolidation Cycle Raises The Stakes For Direxion's NFXL, NFXS ETFs

Screenshot 2025-10-01 at 6.25.24 PM

When it comes to entertainment content, Netflix Inc. (NASDAQ:NFLX) easily represents the dominant brand, forcing legacy media giants to play a game of catch-up in the streaming landscape. For years, Netflix has been able to swat away the competition — and the blistering rise of NFLX stock serves as clear evidence. However, sustained dominance is no guarantee. With rivals chipping away at the juggernaut, both bulls and bears have a solid case to make.

Presently, the winds appear to mostly favor Netflix, with the technical charts providing the receipts. Since the beginning of this year, NFLX stock has gained over 35%. In the trailing 52 weeks, it's up just a hair above 70%. Furthermore, the security's price action has been firmly above the 200-day moving average throughout this year — with only a brief scare in April.

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