When Enterprise Holdings, the world’s largest vehicle rental company, changed its name to Enterprise Mobility last month, the company said it was meant to reflect its expansion beyond the car rental business for which it is best known.
While the new name could invoke that of a cell phone company, the “mobility” in question refers to helping customers get around, whether it be truck rentals, vehicle fleet management for small businesses, car sharing, or temporary modes of transportation after a motor accident.
