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Fortune

Paolo Confino

Enterprise CEO said only 11% of consumers know the company does more than just car rentals

Enterprise Jack Taylor United States Fortune

Enterprise Mobility president and CEO Chrissy Taylor speaks with Fortune's Ruth Umoh at the Fortune COO Summit (Credit: Photograph by Ryan Donnell/Fortune)

Enterprise Mobility CEO Chrissy Taylor is the third-generation Taylor to run the family company, the largest car rental operation in the U.S.

Despite the Taylor family’s storied legacy at Enterprise, which her grandfather Jack Taylor founded in 1957 in St. Louis, she is the first to lead the newly rebranded company. In October 2023, Enterprise officially changed its name to Enterprise Mobility in an effort to move beyond offering only car rentals.

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