
In the corner of Perfumer H’s new Mayfair, London flagship there is a roomy, welcoming antique chair next to a small, austere black stool. The chair is from the Georgian era and the stool was recently made by designer Bobby Mills. But, despite their distance in time and aesthetic, the pieces somehow complement each other perfectly. In this way, they are emblematic of the ethos behind the Perfumer H store, and Perfumer H itself, which marries an old-world approach to handicraft (objects that are painstakingly and patiently executed because they are going to be treasured for generations) with a modern aesthetic sensibility (pared back, photographable, chic).