At the beginning of this year, I shared insight into why broadcasters continue moving storage to the cloud. Since my last article, the rate of adoption has only increased, which has emphasized how vital the cloud has become to broadcasters – and the media industry as a whole. This trend is supported by research from Gartner, which forecasts that spending on public cloud services worldwide will grow by 20.7% to $591.8 billion by the end of 2023, up from $490.3 billion in 2022.
This evolution of the cloud comes at a critical time for the industry. With the growth of audiences and multiple platforms at their disposal, broadcasters face an almost-constant challenge of delivering high-quality and engaging content 24/7. However, delivering this much content is expensive and it is time-consuming to create. But, with every problem, there is a solution, and in this case, it comes in the form of cloud archiving.
What is Cloud Archiving?
Cloud archiving is not necessarily a new concept, but its capabilities and benefits are still not fully recognized. To put it simply, a cloud archive is a storage solution that keeps data secure and accessible at any time and from any location. A cloud archive makes it easier to manage large amounts of information, and it also allows vast content libraries while also being more cost-effective to maintain.
Cloud-based archiving is revolutionizing broadcasters’ approach to content creation because it allows them to leverage their content libraries in much more effective ways. By taking such an approach, broadcasters are in a better position to increase audience loyalty and reduce content spending simultaneously. Such flexibility is key in today’s marketplace, as the cloud has become the hub for using all that content to keep viewers watching long after the credits have rolled on the program they tuned in to watch.
