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The Guardian - UK
The Guardian - UK
Sport
Robert Kitson

England want to reconnect with fans and modernise Twickenham experience

Jamie George after an England game at Twickenham
Jamie George wants the matchday experience to be improved for fans at Twickenham. Photograph: Andy Hooper/Andy Hooper NMC Pool

England’s players have been brainstorming fresh ways to reconnect with their supporters during this year’s Six Nations championship, including modernising the Twickenham matchday experience in a bid to attract a more diverse audience. More music during breaks in play and better fan engagement are among several proposals from the squad with the aim of changing the vibe around the English team.

Despite reaching the World Cup semi-finals, England were booed at times in France and the turbulent tenure of Eddie Jones, risk-averse gameplans and high ticket prices have all tested the fans’ relationship with the national side. England’s new captain, Jamie George, has now revealed his squad have submitted a range of suggestions to the Rugby Football Union with a view to transforming the Twickers atmosphere.

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