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Tom’s Hardware
Tom’s Hardware
Technology
Sunny Grimm

Engineer creates ad-block for the real world with augmented reality glasses — no more products or branding in your everyday life

Real-world adblocking through Snapchat's Spectacles.

Say what you will about going outside, but there isn't an AdBlock program for real-life billboards and ads. At least, there didn't use to be. A software engineer on X (formerly Twitter) has built an augmented reality app to identify and block out advertisements, billboards, and product branding in real life.

Stijn Spanhove, a Belgian programmer, has engineered an advertisement-blocking app for use with Snap's fifth-generation AR Spectacles. Google's Gemini AI identifies advertisements and brands visible through the smart glasses, and promptly blocks them, replacing the advertisement with a red square, naming and shaming the blocked brand.

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