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The Guardian - UK
The Guardian - UK
Business
Robert Beck

Energy saving: what can we learn from Delia Smith and ads of the past?

Delia Smith in a 1976 Save It UK public information film.
Delia Smith in a 1976 Save It UK public information film. Photograph: YouTube

Calls have been growing for the UK government to launch an official campaign to encourage people to reduce their energy use this winter in the face of soaring bills and concerns about power cuts.

Some senior Conservatives have been resistant to the idea on the grounds that it would appear to be the actions of a “nanny state” but there may yet be a rethink.

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