You can go around the house switching off lights and radiators, but there's not a lot you can do if your have power-hungry appliances.
While some modern machines might be regarded as unnecessary luxuries, there's no avoiding running the washing machine or fridge-freezer and footing the increased bill to use them.
Although consumers have been encouraged for a while now to look at running costs when buying appliances - admittedly mainly with an eye on eco credentials rather than cost - most people have not much bothered with the stats until it hits them in the pocket.