Cristiano Ronaldo's 'siu' celebration is iconic. Whenever he scored there was an expectation from the crowd that he would run to the corner flag, jump up high in the air while turning and let out a roaring shout which would be echoed by the thousands in attendance.
However, it wasn't just limited to fans in the stadium. Other players would play homage to the celebration and not just in football, but in other sports as well; thousands of people would also mimic Ronaldo in their everyday lives.
So when Ronaldo scored the 700th goal of his career against Everton, many expected that he would bring out his iconic celebration to mark the occasion. Instead, he marked it with a new one.