These days, a new trend seems to be growing among the morning walkers and elderly people in Vijayawada. After completing their regimen of walking and working out, they make it a point to stop by a small kiosk selling wheatgrass and ash gourd juice outside Indira Gandhi Municipal Stadium.
“While the kiosk also has vegetable juices available, most of the customers ask for wheatgrass,” says Vijay Kumar (28), who owns the kiosk.
After reading about its health benefits online, Mr. Vijay Kumar, hailing from Piduguralla, came to Vijayawada to set up a stall here during the pandemic. Despite initial hiccups, the business grew so rapidly in the next two years that today, Mr. Vijay Kumar has five kiosks in total, at Undavalli, Mangalagiri, Bhavanipuram, Patamata, Bandar Road (outside IGMS) and ten people working for him.
