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Birmingham Post
Birmingham Post
Business
Jon Robinson

End of Liverpool and Celtic deals help slash losses at New Balance

New Balance Celtic United States Boston Liverpool FC Massachusetts

The end of New Balance's sponsorship deals with Liverpool FC and Celtic helped slash losses at the retail giant's UK arm by more than half during 2021, it has been revealed.

The division, which is headquartered in Birchwood, Cheshire, has reported pre-tax losses of £5.9m for the year, compared to £11.9m in 2020.

However its turnover surged from £267.1m to £413.5m over the same period.

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