Tayto Park will no longer be associated with the popular crisp brand from next year after the company announced an end to its decade-long sponsorship of the popular attraction.
The theme park, located in Ashbourne, Co Meath, will have a new name and identity from January 2023.
Tayto Snacks and Tayto Park announced on Tuesday that the title sponsorship for the beloved attraction will come to an end on December 31, 2022.
According to its founder, it is hoped that renaming the park will allow them to meet their "ambitious targets" which include adding more rides and attractions in the years ahead.
“I am delighted to have aligned with one of the most iconic Irish brands, so successfully, for over a decade," said Raymond Coyle, the founder of Tayto Park.
"Our partnership with Tayto Snacks has helped to create one of Ireland’s most popular tourist attractions in little over 12 years.
"We have decided that in order to expand and meet our ambitious targets for the park, now is the opportune time to rename the park to better reflect the exciting rides, attractions and zoo that are coming over the next few years.
"We now look forward to a new and exciting chapter for the park, with many new developments planned, including an investment of €30 million over the next two years.
"On behalf of myself and my team I would like to thank the management of Tayto Snacks for its belief in our vision. It has been a very special partnership and we look forward to the year ahead and indeed continuing our journey and close relationship with Tayto Snacks.’’
John O’Connor, managing director of Tayto Snacks, added: “We are immensely proud of our title sponsorship of Tayto Park over the last decade which has supported the creation of one of Ireland’s most successful tourist attractions welcoming more than 5 million visitors since it was established in 2010.
"Our sponsorship of the park during that time has helped us to further enhance the emotional connection Tayto has with Irish consumers by reinforcing the brand’s values around family and community in addition to continuing to foster the great affection they hold for Ireland’s most popular crisps and snacks brand since its creation over 65 years ago.
"We extend our sincere thanks to the management and staff at the park for a very successful partnership over this past decade and look forward to further collaboration with them as we pursue new initiatives to support the ambitious plans we have in store for the Tayto brand in its next phase of growth."
