Ask most employees what their group term life (GTL) cover includes, and they will give you one number—sum assured. Ask them if they have enhanced this cover voluntarily, which riders are attached, or whether they have a plan independent of their employer, and the answer is almost always the same: a pause, followed by, “I didn’t know that was possible.” GTL can serve as a differentiated employee benefit, as well as a genuine business protection tool, if it is properly designed and deployed.