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Fortune
Fortune
Prarthana Prakash

Employees skipped out on personal hygiene when working from home. Now deodorant is the unlikely winner of return-to-office mandates

person shopping in the deodorant section of a market (Credit: Jeffrey Greenberg—Universal Images Group/Getty Images)

People cared less about smelling great when they were confined to their homes for months on end during the COVID-19 pandemic. That’s probably why people cut down the time they spent on their daily self care—including using deodorants.

But now, deodorants are making a comeback—and it’s thanks to employees returning to the office once again. 

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