Sam Drury is UX director at UIC Digital, a creative engineering company with a focus on building digital products with a well-built and accessible appeal. Beginning his career as a Paper Engineer at Santoro Graphics, Sam "caught the bug" when designing his first UX wireframe, leading him to pursue a successful career in UX design.
Working with clients like the BBC, FIFA and NBC, Sam has led multiple teams with a drive for quality and innovation. As part of our Day in the Life series, I caught up with Sam to discuss the pioneering work of UIC Labs, his favourite creative tools and what the rise of AI means for the UX industry.
