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Marie Claire
Marie Claire
Lifestyle
Meguire Hennes

Emily Ratajkowski's Dark-Wash Jeans Are On-Trend and Under $70

Emily Ratajkowski styled on-sale Abercrombie & Fitch jeans to test the dark denim trend.

Abercrombie & Fitch's latest denim campaign—which stars Emily Ratajkowski and Paloma Elsesser—is making me want to upgrade my summer jeans drawer again. I already treated myself to their cuffed, flared, and light-wash pairs, but after the brand event on August 4, I couldn't resist shopping Ratajkowski's exact take on the dark denim trend—this time, for under $70.

One week after the Fall 2026 campaign went live, Abercrombie & Fitch hosted the faces of its photoshoot at Jean's in New York City. (Snaps for the pun.) Both guests of honor had first dibs on the denim selects, but EmRata steered clear of the styles on her campaign clothing rack, instead opting for a darker wash.

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