Emily Ratajkowski may have shuttered her eponymous swimwear brand, Inamorata, but her reign is far from over. Though she's no longer producing tropical-inspired micro bikinis for Instagram baddies, the model is still in her beachwear bag. In the time since the brand's closure, she's done swim campaigns for several big-name brands, such as Kurt Geiger, Khloé Kardashian's Good American, and now Gucci.
On May 21, she was spotted while out in Cannes, France dressed head-to-toe in the Italian label. While celebs like Rihanna and Bella Hadid flocked to the city for its 2025 film festival, Ratajkowski was there to shoot yet another swimsuit campaign.
