Maybe it was the timing. The New York Magazine issue dropped in mid-December, when schools were about to close for winter break and the holiday daze was settling upon many people with all its associated stress, obligations and financial worries. What better time to absorb oneself in a cover story about kids who had it easy? Whatever the reason, the article "How a Nepo Baby is Born" ignited a firestorm. The accompanying, grotesque photo illustrations of celebrities with adult heads and diapered baby bodies probably didn't hurt. Suddenly everyone was talking about this term.
"Nepo baby" refers to a child who has benefited from their parents' success in the same industry. "Nepo" is short for nepotism.
