A 22-year-old medical student from northern India, who goes by the name Sam, recently revealed how he made thousands of dollars by creating a fake, AI-powered MAGA supporter named Emily Hart. Sam was struggling to fund his medical licensing exams and needed a steady income. After trying different online side hustles, he turned to AI tools to build a persona that would appeal to a specific group of people.
Sam told WIRED that he noticed that generic AI models were not gaining much attention, so he asked Google Gemini for advice on how to stand out. According to a transcript he provided, the chatbot suggested targeting the conservative niche, calling it a “cheat code.”
