India's growing sports market is fostering new businesses beyond just cricket, including sports intellectual property, live events, grassroots initiatives, digital media, and ventures led by athletes. For entrepreneurs, the real opportunity lies in developing organized commercial ecosystems for emerging sports, rather than focussing solely on established ones. Chandrakant Singh, CEO & MD, Tero India and Partner, Tero Entertainment PCL, believes this is precisely where the next wave of sports businesses can emerge. With Tero entering India through 3x3 basketball, Singh discusses the gaps in the market, the business case for building a new sports IP, and what it takes to turn an emerging sport into a sustainable business. Edited excerpts.
The Economic Times (ET): India’s sports economy is expanding rapidly beyond cricket, with brands, investors and audiences increasingly willing to engage with emerging sports. How big do you believe the opportunity is today, and where do you see the biggest untapped commercial opportunities within India’s sports and entertainment market?
