I am a food and drink wholesaler, supplying thousands of products to thousands of convenience retailers across the West Midlands and, despite the advances of technology over the years, there is no denying wholesaling is a traditional business. From its most humble beginnings, it has centred around people, and this is still the case today.
People buy from people. It’s a simple, fundamental rule of business and yet, so many industries are slowly but surely moving away from this as technology continues to advance at pace. But I have to ask, at what cost?
