Financial services companies need to focus on strategy, acquisition of customers and partners, platform and capability designs, and their delivery model if they are to successfully implement embedded finance offerings, according to Publicis Sapient, a digital transformation enabler.
These elements are highlighted in the firm's new white paper entitled "How to make Embedded Banking at Scale".
"The great advantage of embedded finance is it brings banking services to where the customer is, creating simple, linear journeys that can be completed without opening a banking app or website, or inputting card details. This is a strong potential market, but there are challenges that can daunt potential entrants," said Korbinian Krainau, co-author of the white paper and associate managing director in Publicis Sapient's strategy group.
