When it comes to luxury lifestyle brands, nothing quite undermines the carefully curated image of exclusivity like accidentally revealing you're sitting on 137,435 unsold jam jars. Yet that's precisely the kind of digital hiccup that befell Meghan Markle's As Ever brand this week, as keen-eyed fans discovered that the Duchess of Sussex's website was doing something it absolutely shouldn't have been — displaying stock numbers for every single product available for purchase.
The blunder, which has since been corrected, caught the attention of several social media users who were browsing the site to add items to their baskets. When they attempted to check out, rather than simply proceeding with their order, they were treated to an unfiltered glimpse of the brand's inventory levels. One shopper noted that the website was flagging '137,435 signature fruit spread gift boxes' as available, prompting an immediate reaction across platforms. As one observer quipped, 'Good thing those products don't have an expiration date'. Another comment posed a more pointed question: 'I wonder if the early sell outs of products made her over confident?'
