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The Economic Times
The Economic Times
Business

Emami's BoroPlus takes on Johnson’s, Himalaya, Mamaearth with FromMaa launch

Emami MamaEarth Himalaya India Massage

BoroPlus, the skincare brand owned by FMCG major Emami Ltd, is entering India’s expanding baby-care market with a new range as parents increasingly favour premium, natural and specialist products.

The company today launched “BoroPlus FromMaa”, a baby-care portfolio that comprises lotion, cream, soap, shampoo, massage oil, powder and diaper rash cream, the company said in a statement.

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