New Delhi: Home-grown FMCG major Emami on Tuesday said the company "is structurally positioned" to benefit from an expected recovery in rural demand and the prevailing premiumisation trend in urban markets, supported by its diversified portfolio, digital capabilities and growing presence in new-age consumer brands.
Addressing shareholders at the AGM of the company, Founder and Non-Executive Chairman S Goenka said that favourable monsoon conditions, improving agricultural output and rising affordability are reviving rural consumption, a key market for the FMCG major.