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The Guardian - UK
The Guardian - UK
Emma Sheppard

‘Emails should be 80 words or fewer’: experts reveal 10 rules to optimise business communication

A young couple who works together at home
Talk about your communication style to make sure that your message is heard in the way you intended. Photograph: Stocksy United

Whether it’s by email, face-to-face or via a technology platform such as Slack or Zoom, good communication skills eliminate silos, win deals, and help build trust and loyalty with employees, clients and customers. But with the shift to hybrid working post-pandemic, many organisations are having to rethink how they’ve always done things. We ask three experts where leaders should start when it comes to optimising business communication.

Remember your audience is busy
The average professional spends a significant part of their working day reading and answering emails. And, according to Kim Arnold, business communication expert and founder of the email-writing training course Email Engagement, there are some pointers that everyone should know when it comes to writing emails.

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