Email marketing is a billion-dollar industry, but running successful email campaigns is getting more challenging. With data decaying faster than ever and email service providers enforcing stricter sending rules, your business may already be experiencing declining results. Here’s how you can quickly adapt to these critical industry updates.
Email marketing has come a long way since that historic day in May 1978, when Gary Thuerk sent the first email campaign. Although unsolicited, that mass email generated $12 million in sales. Nearly five decades later, email is still a revenue-generating powerhouse, with studies predicting it will be valued at $17.9 billion by 2027.
