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The Independent UK
The Independent UK
Lifestyle
Camille Chorley

Elon Musk’s daughter takes jab at estranged father in new anti-AI ad campaign

Elon Musk Vivian Wilson Desigual Xavier

Elon Musk's estranged daughter, Vivian Wilson, has taken a pointed swipe at her father in a new campaign for Spanish fashion brand Desigual.

The 22-year-old transgender model appears in "Born to Disobey," a film starring a humanoid robot whose tone echoes Musk's own.

The campaign critiques society's growing reliance on AI, urging authenticity over machine-like obedience.

The father-daughter relationship has been strained since Vivian, born Xavier, began transitioning at 16.

Musk has made repeated transphobic remarks about her, once telling a fan on X that "my son, Xavier, died," referring to the daughter he shares with ex-wife Justine Wilson.

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