Unless you've spent the past week in isolation at a mountain retreat, you've probably heard something about the Jaguar rebrand. A colourful ad that resembled a spot for fashion brand and a new logotype with no big cat in sight prompted people to sound the death knell for the iconic British car maker.
Even Elon Musk, not exactly a man known for great rebranding (X, anyone?, was quick to mock. Where are the cars? he wanted to know. Well, last night Jaguar revealed some – or design concepts at least. And they look like something Musk would love.
