
Blue Origin founder Jeff Bezos wants to move industry off Earth to save the planet. Elon Musk, CEO of SpaceX, wants to move people off Earth to save humanity. Same mission: space. Very different destination.
Musk has never been coy about it: he wants humans on Mars, and fast. To Musk, the red planet isn't a curiosity—it's an insurance policy. He's warned for years that threats like nuclear war, rogue AI, or even the eventual expansion of the sun could wipe us out. His answer? Make life "multiplanetary" or, as he put it bluntly this month on X, "become multiplanetary or die. That is the choice we face."