Elon Musk's X, formerly Twitter, has been facing an advertising crisis. Major players such as Disney, IBM, and Apple hit the pause button on advertising following Musk's assertion that a dangerous anti-Semitic conspiracy theory was the "absolute truth." As the company loses a potential $75 million in revenue this quarter, Musk served a clear message to the advertisers who have pulled back.
"If someone is going to blackmail me with advertising, blackmail me with money, go fuck yourself. Go FUCK yourself," Musk said onstage Wednesday at The New York Times Dealbook summit. He then called out Walt Disney Co. CEO Bob Iger, whose company was one of the first big brands to boycott X. "Hey Bob, if you're in the audience," Musk said, waving his hand.
