Get all your news in one place.
100's of premium titles.
One app.
Start reading
PC Gamer
PC Gamer
Fraser Brown

'Elon [Musk] truly would be the best owner of any game company,' claims former Activision CEO Bobby Kotick with a completely straight face

Elon Musk steepling his hands and looking sombre.

After more than 30 years of running Activision, from 1991 to 2023, you might think that Bobby Kotick knows a thing or two about what it takes to run a successful videogame company.

He's a controversial figure, but Kotick also bought a failing company for $500,000 and turned it into a publisher that Microsoft spent $75.4 billion acquiring.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.