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WEKU
WEKU
Bobby Allyn

Elon Musk says Twitter bankruptcy is possible, but is that likely?

Elon Musk Andy Wu Rachel Tobac Twitter Inc. Facebook Tesla Inc.
Twitter headquarters is shown in San Francisco on Nov. 4, 2022. (Jeff Chiu/AP)

Before Elon Musk took over Twitter, it was hardly a gangbusters business. The company is only occasionally profitable. Its userbase and advertising revenue is puny compared to social media rivals like Facebook and TikTok.

Yet the possibility of a looming Twitter bankruptcy was not a fate anyone ever seriously discussed.

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