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Fortune

Claire Zillman, Kinsey Crowley

Elon Musk's pick of a female Twitter CEO wouldn't be totally out of character

Elon Musk Twitter Inc. Linda Yaccarino NBCUniversal Fortune

(Credit: Isaac Brekken—Variety/Penske Media via Getty Images)

Good morning, Broadsheet readers! Man Group has appointed its first female CEO, a European bureaucrat is turning into an internet meme, and Elon Musk says he's picked a female CEO for Twitter—but won't say who. Have a great weekend.

- Chief Twit. Twitter CEO Elon Musk dropped a bombshell yesterday: "Excited to announce that I've hired a new CEO for X/Twitter. She will be starting in ~6 weeks!"

“She” was the biggest clue in the otherwise terse message that didn't identify his successor. Multiple media outlets have filled in the blank: NBCUniversal head of advertising Linda Yaccarino, chair of global advertising and partnerships at NBCUniversal, is reportedly in talks to take the job.

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