Meta’s new Twitter killer looks to be living up to its name. In less than a week, Threads has already amassed a following of more than 100 million users—meaning it’s officially one of the fastest-growing apps of all time, even faster than ChatGPT—while Twitter’s usage officially is sinking.
Similarweb reported that in the first two days Threads was available, web traffic to twitter.com dropped 5% compared with the same days in the previous week. Compared to that time last year, it was down 11%. The app also started seeing an overall decline before Mark Zuckerberg’s app hit the market with Twitter traffic down 4% year over year in June, Similarweb reports.
