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Zenger
Zenger
Business
Shanthi Rexaline

Elon Musk’s Infatuation With ‘X’ Sheds Light On Twitter Rebranding

Elon Musk Twitter Inc. X Walter Isaacson XCOM PayPal Max Levchin
In this photo illustration, the new Twitter logo rebranded as X (X Corp.) is seen on a smartphone and Elon Musk Twitter account with the new X logo on a pc screen. (PAVLO GONCHAR/GETTY IMAGES)

As Elon Musk sets out to rebrand Twitter as X and replace the bird logo as well, his biographer Walter Isaacson shed some light on the billionaire’s infatuation with the name “X.”

In this photo illustration, Elon Musk’s photo is displayed on a phone screen in front of a computer screen displaying the new logo of ‘Twitter’ in Ankara, Turkiye on July 24, 2023. (HAURN OZALP/GETTY IMAGES) 
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