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Fortune

Christiaan Hetzner

Elon Musk’s crusade against California is causing Tesla sales in the Golden State to plummet

Elon Musk Tesla Inc. United States California the Golden State Donald Trump Rivian SpaceX Toyota

Tesla CEO Elon Musk speaks at the Milken Institute's Global Conference at the Beverly Hilton Hotel on May 6, 2024 in Beverly Hills, California. (Credit: Apu Gomes—Getty Images)

Elon Musk’s continued gripes with California, where more than one in five new cars sold are electric, is losing him customers to Rivian.

Industry data on Thursday revealed demand for new Teslas in the Golden State plummeted 24% to 52,211 vehicles in Q2, based on registrations recorded post-sale when a vehicle’s title is processed.

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