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Fortune
Fortune
Steve Mollman

Elon Musk’s ‘chainsaw’ approach to Twitter won’t work, says early SpaceX investor and former Facebook executive

Elon Musk Twitter Inc. SpaceX Chris Kelly Facebook Sky News
elon musk (Credit: Patrick T. Fallon—Bloomberg via Getty Images)

Elon Musk is "well outside his depth" at Twitter and a "bullying management culture" won’t work there, says a former Facebook executive.

An early investor in SpaceX, Chris Kelly is “mostly an Elon fan,” but said that strategies that worked at Musk’s other companies won’t translate at Twitter. Kelly made the comments at Big Ideas Live, a Sky News event held Saturday in London. 

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