Elon Musk has made a significant reversal in his decision to charge users for blue checkmarks on Twitter, a system he once criticized as elitist. Musk had initially required journalists, celebrities, and other notable users to pay $8 a month for the coveted blue badge, but has now widely restored the badges to prominent accounts on the platform.
Many users woke up to find themselves designated as 'influential members of the community' and granted complimentary subscriptions to a premium service by X. Musk's move to monetize the blue checkmark was aimed at building a subscription business and reducing the platform's reliance on advertising revenue.