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Fortune
Fortune
Rainbow Nelson

I went to a ‘fitness hotel’ in Dubai, where execs shell out thousands for grueling workouts, luxe recovery sessions, and Michelin-starred feasts

(Credit: Courtesy of SIRO)

Go on vacation. Come back ripped. 

That’s the enticing pitch—to be an all-expenses-paid guinea pig for a new kind of luxe fitness hotel, Dubai’s SIRO One Za’abeel. What better way to celebrate the big 5-0 than by calling in some reinforcements for my midlife battle with the bulge? I book it, dreaming of my shiny new six-pack and feeling fitter already.

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